Amazon.com, Inc. is a US-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is the largest online retailer in the United States, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010.

www.Amazon.com

PepsiCo, Incorporated (NYSE: PEP) is a Fortune 500, American global corporation headquartered in Purchase, Harrison, New York, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001 – which added the Gatorade brand to its portfolio as well.

The primary identifier of companies’ main brands within the food and beverage industry are those which generate annual sales exceeding $1 billion, and 19 of PepsiCo’s brands met this description as of 2009: Pepsi-Cola, Mountain Dew, Lay’s, Gatorade, Tropicana, 7Up, Doritos, Lipton Teas, Quaker Foods, Cheetos, Mirinda, Ruffles, Aquafina, Pepsi Max, Tostitos, Sierra Mist, Fritos, and Walker’s.

www.pepsico.com

Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its “Hill’s” brand, it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in Midtown Manhattan, New York City.

Colgate now markets a broadly diversified mix of products in the United States and other countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment.

• ABC (Turkey)
• Afta Lotion
• Anthony longlife soap
• Anbesol
• Ajax
• Axionic Chips (The postulated axion subatomic particle is named after this product.)
• Caprice Shampoo (Mexico)
• Cold Power
• Colgate (toothpaste)
• Colodent (Poland)
• Crystal White Octagon
• Cuddly (Australia)
• Dermassage
• Dentagard (toothpaste) (Germany)
• Dynamo (detergent)
• Elmex (toothpaste)
• Fab (detergent)
• Fabuloso
• Fluffy (Australia)
• Fresh Start (detergent)
• Freska-Ra (Mexico)
• Gard Shampoo (Germany)
• Hacı Şakir (Turkey)
• Handi Wipes
• Hill’s (pet food)
• Hurricane (detergent) (Australia)
• Irish Spring
• Kolynos
• La Croix (bleach), France
• Mennen
• Meridol (toothpaste)
• Murphy Oil Soap
• Palmolive (soap)
• Protex (Latin America)
• Sanex[15]
• Softsoap
• Soft As Soap (Liquid Soap): (Australia)
• Soupline (France)
• Speed Stick
• Spree (detergent) (Australia)
• Suavitel
• Tahiti (Liquid Soap): France, Belgium, Switzerland.
• Teen Spirit
• Tender Care Soap
• Tom’s of Maine
• Ultra Brite

www.colgate.com

Church & Dwight Co., Inc. (NYSE: CHD) is a major U.S. manufacturer of household products that is based in Princeton, New Jersey. While it manufactures many items, it is by far best known for its Arm & Hammer line which includes baking soda and many other items made with it.

Church and Dwight’s brands include:

• Aim Toothpaste (acquired in 2003 in the U.S. from Unilever)
• Answer
• Arm & Hammer
• Arm & Hammer Spinbrush (known until 2009 as Crest Spinbrush; acquired in 2006 from Procter & Gamble)
• Arrid (acquired in 2001 from Carter-Wallace, Inc.)
• Auro-Dri (acquired in 2008 from Del Pharmaceuticals, Inc.)
• Cameo
• Carter’s Laxative (originally known as Carter’s Little Liver Pills and later as Carter’s Little Pills, acquired in 2001 from Carter-Wallace, Inc.)
• Close-Up (licensing rights acquired in 2003 in the U.S. from Unilever)
• Delicare
• Elexa
• First Response (acquired in 2001 from Carter-Wallace, Inc.)
• Gentle Naturals (acquired in 2008 from Del Pharmaceuticals, Inc.)
• Kaboom, a tile cleaner (through merger in 2006 with Orange Glo International)
• Lady’s Choice
• Lambert Kay (acquired in 2001 from Carter-Wallace, Inc.)
• Mentadent (acquired in 2003 in the U.S. from Unilever)
• Nair (hair removal) (acquired in 2001 from Carter-Wallace, Inc.)
• Nice’n Fluffy (through merger in 2001 with USA Detergents)
• Orajel (acquired in 2008 from Del Pharmaceuticals, Inc.)
• Orange Glo (through merger in 2006 with Orange Glo International)
• OxiClean (through merger in 2006 with Orange Glo International)
• Parsons
• Pearl Drops (acquired in 2001 from Carter-Wallace, inc.)
• Pepsodent (acquired in 2003 in the U.S. from Unilever)
• Pepsodent toothpaste
• Rain Drops
• Rigident
• RUB A535
• Scrub Free
• Sedomy Lite
• SnoBol (toilet cleaner)
• Trojan Condoms (acquired in 2001 from Carter-Wallace, Inc.)
• Xtra laundry detergent (through merger in 2001 with USA Detergents)

www.churchdwight.com

Seventh Generation Inc. is an American company that sells cleaning, paper, and personal care products. The company was founded in 1988 and is based in Burlington, Vermont. The company focuses its marketing and product development on sustainability and the conservation of natural resources. Like some other companies, Seventh Generation uses recycled and post-consumer materials in its packaging and biodegradable, and phosphate- and chlorine-free ingredients in its products.

www.seventhgeneration.com

Bissell Inc., also known as Bissell Homecare, is a privately-owned vacuum cleaner and floor care product manufacturing corporation headquartered in Walker, Michigan, a suburb of Grand Rapids. The company is the number one manufacturer of floor care products in North America in terms of sales, with 20% of the marketshare.

www.bissell.com

Method Products (branded as method) is a San Francisco-based corporation which produces non-toxic, biodegradable natural cleaning supplies with a focus on minimalist product design. Among the company’s first products was an hourglass-shaped bottle of dish soap, designed by Karim Rashid. The company was founded in 2001 by Eric Ryan, a designer and marketer, and Adam Lowry, a chemical engineer. In 2006, Inc. magazine named Method the 7th fastest-growing private company in the United States. Method has gained recognition for its commitment to sustainability, including taking innovative steps to measure and reduce its carbon footprint.

www.methodhome.com

Johnson & Johnson (NYSE: JNJ) is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500.

Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson’s baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.

Johnson & Johnson is a highly diversified company with at least 230 subsidiaries, which it refers to as the “Johnson & Johnson Family of Companies”. Some of these subsidiaries include as follows:

• ALZA Corporation
• ANIMAS Corporation
• BabyCenter, L.L.C.
• Biosense Webster, Inc.
• Centocor Ortho Biotech, Inc.
• Children With Diabetes, Inc.
• Cilag
• Codman & Shurtleff, Inc.
• Cordis Corporation
• Crucell nv
• DePuy, Inc.
• Ethicon Endo-Surgery, Inc.
• Ethicon, Inc.
• Global Pharmaceutical Supply Group (GPSG)
• Gynecare
• HealthMedia
• Independence Technology, LLC
• Information Technology Services
• Janssen Pharmaceutica
• Janssen Pharmaceutica Products, L.P.
• Johnson & Johnson, Group of Consumer Companies, Inc.
• Johnson & Johnson Health Care Systems Inc.
• Johnson & Johnson – Merck Consumer Pharmaceuticals Co.
• Johnson & Johnson Pharmaceutical Research & Development, L.L.C.
• Johnson & Johnson Pharmaceutical Services, L.L.C.
• LifeScan, Inc.
• McNeil Consumer Healthcare
• McNeil Nutritionals
• Noramco, Inc.
• OraPharma
• Ortho-Clinical Diagnostics, Inc. OCD
• Ortho-McNeil Pharmaceutical
• Ortho-Neutrogena (a merge of Neutrogena and Ortho Dermatological)
• Personal Products Company
• Penaten
• Pharmaceutical Group Strategic Marketing (PGSM)
• Peninsula Pharmaceuticals, Inc.
• PriCara, Inc.
• Scios Inc.
• Tasmanian Alkaloids
• Therakos, Inc.
• Tibotec
• Transform Pharmaceuticals, Inc.
• Veridex, LLC
• Vistakon

www.JNJ.com

Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati, Ohio that manufactures a wide range of consumer goods. It is 5th in Fortune’s Most Admired Companies 2011 list. P&G is credited with many business innovations including brand management and the soap opera.

• Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.
• Bounty is a brand of paper towel sold in the United States and Canada.
• Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care appliances and blenders.
• CoverGirl is a brand of women’s cosmetics.
• Crest / Oral B is a brand of toothpaste and teeth whitening products.
• Dawn /Fairy is a brand of dishwashing detergent.[16]
• Downy /Lenor is a brand of fabric softener.
• Duracell is a brand of batteries and flashlights.
• Fusion is a brand of men’s wet shave razors and is the quickest P&G brand to have reached $1 billion in annual sales.
• Gain is a brand of laundry detergent, fabric softeners and liquid dish soap.
• Gillette is a brand of safety razor and male grooming products.
• Head & Shoulders is a brand of anti-dandruff shampoo and conditioners.
• Olay is a brand of women’s skin care products.
• Oral-B is a brand of toothbrush, and oral care products.
• Pampers is a brand of disposable diaper and other baby care products.
• Pantene is a brand of hair care products (conditioners/styling aids).
• Ace/ Tide is a brand of laundry detergent.
• Wella is a brand name of hair care products (shampoo, conditioner, styling, and hair color).
• Always/Whisper is a brand of pantyliners sold primarily in Asian markets.
• Flash/ Mister Clean is a brand of multi-purpose cleaner, and spray sold in the United States and Great Britain.

www.PG.com

Mary Kay Inc. is a multi level marketing company that sells skin care and cosmetics products. Mary Kay World Headquarters is located in Addison, Texas, United States, a Dallas suburb. Mary Kay Ash founded Mary Kay Inc. on Friday, September 13, 1963. Richard Rogers, Mary Kay’s son, is the executive chairman, and David Holl is president and was named CEO in 2006.

www.marykay.com